Air New Zealand launched a new campaign today aimed at encouraging British nature lovers to travel to New Zealand during the low season autumnal months (April to June).
Research co-ordinated by the airline suggests that autumn is the Brits' favourite season, with over 50% of them naming it the most picturesque in front of spring (26%) and summer (17%). The research also revealed that 60% consider scenery important when selecting a holiday destination, with fauna and flora coming in as the most popular surrounding after beaches.
The airline's campaign, spearheaded by UK gardening guru Diarmuid Gavin, focuses on 'Leaf Peeping' - a quirky pastime where foliage enthusiasts travel to areas with spectacular annual leaf colour changes, a trend now catching on in New Zealand; the home of many outdoor activities.
Air New Zealand General Manager, UK and Europe, Scott Carr, says:
"Our research has shown that what travellers really value is scenery and natural landscapes. Traditionally low season in New Zealand, autumn is the ideal time for visitors to immerse themselves in our sublime natural environment: The airfares are low, the summer crowds have gone and the weather is settled. The fact that New Zealand is also second to none for autumnal Leaf Peeping only reinforces it as an ideal year-round destination."
As part of their campaign, Air New Zealand will be offering £100 off flights to New Zealand through its website, http://www.airnewzealand.co.uk/, between 10th and 17th March.
ENDS
For further press information please contact:
Victoria Pilkington-Miksa or Kate Woods at Grayling PR on 020 7255 1100
NOTE: The content of all Air New Zealand media releases are accurate at the time of issue, as stated at the top of each release. For updates on any changes, please contact Air New Zealand.
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, Brussels Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 19,500 daily flights to 1,071 airports in 171 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com.
